The Samsung Galaxy SIII phone comes out next month.
Talk about aggressive marketing.
It looks like Samsung's jabs against Apple are now extending beyond cheeky advertisements and into real-life guerilla tactics.
A flash mob, reportedly hired by Samsung, descended on an Apple store in Sydney on Sunday. A crowd of protesters dressed in black surrounded the store with signs, chanting "wake up, wake up!"
An Australian blogger, Blunty, happened to be on the scene, and videotaped the protest.
Check out the video above.
The South Korean electronics company is gearing up to the anticipated release of its newest Galaxy phone. In Australia, Samsung has even created a website with a count down clock.