Friday, April 27, 2012

Samsung Hires Flash Mob to Protest Apple Store

I like the idea, but this was kind of poorly executed and not very clever.  The man who shot this video has no idea what the purpose of this mob was.  But, he saw it and talked about it.  And now I am passing along the video and blogging about it.  So... well done Samsung.  I guess your viral marketing flash mob idea got people talking about how blindly obsessed the general public is with over-priced gadgets to help people waste time at work and at family events.

The Samsung Galaxy SIII phone comes out next month.



Talk about aggressive marketing. 
It looks like Samsung's jabs against Apple are now extending beyond cheeky advertisements and into real-life guerilla tactics. 
A flash mob, reportedly hired by Samsung, descended on an Apple store in Sydney on Sunday. A crowd of protesters dressed in black surrounded the store with signs, chanting "wake up, wake up!" 
An Australian blogger, Blunty, happened to be on the scene, and videotaped the protest.
Check out the video above. 
The South Korean electronics company is gearing up to the anticipated release of its newest Galaxy phone. In Australia, Samsung has even created a website with a count down clock.

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