I think they are trying to shed this reputation for being an unpleasant place to be sent to by boosting their international tourism industry. One way to do this was the build a giant freaking theme park in the middle of the desert and construct the world's fastest roller coaster around it.
The name of the ride is Formula Rossa and it is the newest attraction at the all-new Ferrari World, the world's largest indoor theme park. The ride has a top speed of 150 miles per hour and utilizes an aircraft carrier-like hydraulic launch system to propel trains.
You know what I say... nothing like a two hour wait in line for a twenty second ride...
Here's the vid: